Across the EU 20-45 % of food is consumed outside the home. Vegetarian and vegan menus are gaining stronger footholds in the European restaurant scene and consumers want more options.This case study carried out analysis about how supply chains to the food service market are structured and how suppliers of legumes and pulses could engage in the supply chains. We find a strong focus on greening the menus to provide alternatives to meat-based dishes.
The European retail market is experiencing a rapid and consistent increase in consumer demand for new products made with plant protein. This trend has led to a huge number of new foods made with legumes being introduced across the EU. As an ongoing activity in TRUE project, innovation in the retail market is monitored by Work Package 4 to spot new products.